Bachelor i kunst i fritid & turisme ledelse
Munich, Tyskland
VARIGHED
3 Years
SPROG
Engelsk
TEMPO
Fuldtid
ANSØGNINGSFRIST
Anmod om ansøgningsfrist
TIDLIGSTE STARTDATO
Jun 2025
STUDIEAFGIFTER
EUR 14.100 / per year *
STUDIEFORMAT
På campus
* for syvende semester er gebyret €6.750. For Genève er undervisningen CHF 28.980 om året plus CHF 14.490 for syvende semester
Introduktion
Turisme er den hurtigst voksende industri i erhvervslivet. Vores program giver et solidt fundament i teori og praksis for turismeledelse og forbereder eleverne til en succesfuld karriere inden for turisme- og fritidsindustrien. Ud over branchespecifikke moduler giver vores kursusmuligheder deltagerne mulighed for at udvikle en række forretningskompetencer, der kan anvendes på det bredere kommercielle marked.
Med denne bachelorgrad vil de studerende få en dybdegående og praktisk forståelse af hospitality management; kvalitet af service; planlægning af begivenheder og konferencer; og bæredygtighed, som det gælder for turisme. Overblikket over disse nøgleforretningsområder sikrer, at eleverne får en dyb forståelse af branchen, samtidig med at de fremmer deres evne til kreativ, iværksættertænkning. Casestudier giver eleverne mulighed for at anvende teoretisk viden til scenarier i den virkelige verden og finde passende løsninger.
- Varighed: Syv semester / tre år (240 point)
- Steder: Barcelona, Genève
- Undervisningssprog: Engelsk
- Startdato: Oktober / februar / juni / august
- Adgang: året rundt
- Semestergebyr: 6.450 €
Graden tildelt
Efter en vellykket gennemførelse af programmet dimitterer du med en privat internationalt akkrediteret bachelorgrad fra EU Business School Switzerland og en statsakkrediteret BA (Hons) i Business Management fra University of Derby. Disse bacheloruddannelser er desuden akkrediteret af Chartered Management Institute (CMI), hvilket giver dig mulighed for at opnå en ekstra international kvalifikation: CMI's Diploma in Management and Leadership.
Studerende, der ønsker at videreudvikle deres viden, kan tage et ekstra semester og opnå et eksamensbevis for avancerede studier (30 ECTS), som er akkrediteret og statsgodkendt (título propio) fra Universidad Católica de Murcia (UCAM), Spanien.
Galleri
Indlæggelser
Læreplan
A sample of the Leisure & Tourism program courses:
- The Business of Tourism
- Service Management
- Quality Management
Option 1: EU Bachelor's Degrees
This is a six-semester, three-year program with 210 ECTS. The first year comprises core courses to provide students with a solid base in all fundamental business areas. Specialization subjects are incorporated from the third semester onwards. On successfully completing six semesters, two final case studies and a dissertation, students earn an internationally accredited bachelor’s degree from EU Business School Switzerland and a state-recognized university bachelor's degree from Universidad Católica San Antonio de Murcia (UCAM), Spain, (título propio).
Year 1
Semester 1
- Business Management
- Managing People & Organizations
- Marketing & UX
- Impactful Communication
- Finance & Accounting
- Innovative Technology in Business
Semester 2
- Project Management
- Applied Data Analytics
- Economics & Enterprise
- Responsible Management
- Digital Branding, Advertising & Media Channels
- Creativity & Design Thinking
Year 2
Semester 3
- Logistics & Operations
- Digital Business
- Financial Reporting & Analysis
- Entrepreneurship & Business Development
- Financial Accounting
- Business Finance Management
Semester 4
- Strategies in A Disruptive World
- Marketing in Action
- Business Research Methods
- Digital Economy
- Web Design & Web Analytics
- Digital Leadership
Year 3
Semester 5
- Creative Business Cases
- Transformational Change Management
- Innovation in Business
- Introduction to Data Science
- Digital Transformation
- Entrepreneurship in Digitalization
Semester 6
- Business Consulting & Project Management
- Entrepreneurial Leadership
- Professional Soft Skills
- Financial Derivatives
- Consulting & Auditing Services
- The Future of The Financial Service Industry
Option 2: Bachelor's (título propio) + BA (Hons) in Business Management
This is a seven-semester, three-year program with 240 ECTS. The first-year core courses provide students with a solid base in all fundamental business areas. Specialization subjects are incorporated in the third, fourth and fifth semesters. In the third year, students focus on business management to equip them with key managerial concepts, theories and tools necessary for any business field. Upon the successful completion of two final cases and a dissertation, students earn a university-specific bachelor’s degree (título propio) awarded by Universidad Católica San Antonio de Murcia (UCAM), Spain, and a Certificate of Specialization in one of the seven majors from EU Business School Switzerland. In addition students are awarded a state-recognized BA (Hons) in Business Management from the University of Derby, U.K. To earn these degree titles, students study in a hybrid learning environment.
As well as opening doors in the business job market, this option is recommended for students wishing to do graduate or post-graduate studies at a public university and/or work in the public sector.
Year 1
Semester 1
- Business Management
- Managing People & Organizations
- Marketing & UX
- Impactful Communication
- Finance & Accounting
- Innovative Technology in Business
Semester 2
- Project Management
- Applied Data Analytics
- Economics & Enterprise
- Responsible Management
- Digital Branding, Advertising & Media Channels
- Creativity & Design Thinking
Semester 3
- Logistics & Operations
- Digital Business
- Financial Reporting & Analysis
- Entrepreneurship & Business Development
- Boosting Creativity
- Digital Skills Development
Year 2
Semester 4
- Strategies in A Disruptive World
- Marketing in Action
- Business Research Methods
- Web Design & Web Analytics
- Digital Economy
- Digital Leadership
Semester 5
- Creative Business Cases
- Transformational Change Management
- Innovation in Business
- Corporate Finance Fundamentals
- Real Estate, Pension Investment Funds & Trusts
- International Financial Management & Financial Institutions
Year 3
Semester 6
- Global Business & Strategy
- The Business Consultancy Project Part I
- Marketing Across Cultures
Semester 7
- Developing Leadership & Management
- The Business Consultancy Project Part II
- International Entrepreneurship
Programresultat
Credits: 210 or 240 ECTS
Degree Awarded
- En universitetsbachelorgrad udstedt af Universidad Católica San Antonio de Murcia (UCAM), (título propio), et statsanerkendt universitet i Spanien.
- En bachelorgrad fra EU Business School Switzerland, som er internationalt akkrediteret af ACBSP, IACBE, IQA og certificeret af eduQua.
- A state-recognized BA (Hons) in Business Management from University of Derby, U.K.
Benefits
- Develop innovative thinking and a flexible mindset
- Learn managerial skills to lead teams successfully
- Develop a business personality to stand out from the crowd
Learning Outcomes
Denne bacheloruddannelse fokuserer på økonomi, turisme og fritidsledelse, forsknings- og kommunikationsområder inden for fritid og turisme. Gennem hele deres studier vil de studerende:
- Assess sustainability in a tourism organization or hotel.
- Understand the most important facet of the hospitality industry customerservice.
- Research major trends and assess their potential impact on the industry.
- Show an appreciation of contemporary global issues and how they relate to the tourism and leisure sector.
Programundervisning
Karrieremuligheder
Bachelor of Arts i Leisure & Tourism Management-graden giver de studerende grundlæggende viden inden for alle større forretningsområder samt specialistfærdigheder inden for fritids- og turismeindustrien, såsom turismemarkedsføring og hospitality management. Studerende, der fuldfører denne grad, kan være interesserede i følgende jobstillinger.
- Travel Consultant
- Tour Operator
- Hotel Manager
- Konferencecenterleder